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F+ NYC Food Festival

In NYC, food enthusiasts are eager to explore different food varieties and connect with other members of their community through attending food events. However, a scarcity of food events has hindered this desire for exploration and connection. To bridge this gap, we propose a groundbreaking community-driven initiative that brings together local restaurants, passionate foodies, and innovative vendors.

Introducing the F+ Food Festival – the epitome of a culinary adventure! This festival celebrates New York's rich cultural diversity by offering a tantalizing array of dishes from six different cultures: China, Mexico, Thailand, Korea, Japan, and India. This biannual event provides the perfect opportunity for food enthusiasts to satisfy their cravings and connect with like-minded individuals.

This biannual festival offers a platform for healthy competition among local establishments, preventing over-promotion and fostering an environment where foodies can explore a diverse array of flavors.

Team:
Chaehyeon Lim, Yuna Ma

Scope:
User research
Problem framing
Ideation
Concept development

Processes:
Interview, Research plan, Data collection, Data analysis,
Findings synthesis, Report/Documentation, Iterative Review