YUNA MAPROJECTSEXPERIMENTSABOUT

How to Pretend to be Normal

Society, with its unspoken rules and silent judgments, often casts a shadow over our intrinsic uniqueness, urging us to conform, to blend in, to erase the very aspects that make us
distinctly ourselves.

Every one of us embodies a distinct presence. Yet, often, we restrain our uniqueness due to
its rarity in the common narrative. This book, styled as a reimagined IKEA manual, embodies
our shared voice. It questions the norms governing daily life, and serves as an encouragement
for individuals to embrace their authenticity while seamlessly integrating into the
prevailing context.

Book Design, Content Curation, Illustration
Team CYU

Scope:
Topic research
Idea framing
Content development

Dimensions: 5.5’’ x 5.5’’

The book was released at the Other Island Bookfair 2024