How to Pretend
to be Normal
Team CYU
Scope:
Topic research
Idea framing
Content development
Dimensions: 5.5’’ x 5.5’’
Every one of us embodies a distinct presence. Yet, often, we restrain our uniqueness due to its rarity in the common narrative. This book, styled as a reimagined IKEA manual, embodies our shared voice. It questions the norms governing daily life, and serves as an encouragement for individuals to embrace their authenticity while seamlessly integrating into the prevailing context.
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The book was released at the Other Island Bookfair 2024