YUNA MA                                                                                                                                                       PROJECTS                                      EXPERIMENTS                                      ABOUT



_____________________________________________________________________________________________________________________________________________________________________________________

How to Pretend
to be Normal

Book Design, Content Curation, Illustration
Team CYU

Scope:
Topic research
Idea framing
Content development

Dimensions: 5.5’’ x 5.5’’
Society, with its unspoken rules and silent judgments, often casts a shadow over our intrinsic uniqueness, urging us to conform, to blend in, to erase the very aspects that make us distinctly ourselves.

Every one of us embodies a distinct presence. Yet, often, we restrain our uniqueness due to its rarity in the common narrative. This book, styled as a reimagined IKEA manual, embodies our shared voice. It questions the norms governing daily life, and serves as an encouragement for individuals to embrace their authenticity while seamlessly integrating into the prevailing context.

_____________________________________________________________________________________________________________________________________________________________________________________








                                                                                                             


                                                                                                                

                                   
                                                                                                                                                                   The book was released at the Other
Island Bookfair 2024
©All rights Reserved by YUNA MA 2025